Achiverit: AI-Powered Mentoring App for Young Women
Design Challenge
How can I design a product that helps young women build real self-worth and keep it over time?
Market Context & Need
61% of young women aged 18-24 report struggling with low self-esteem, yet only 17% seek professional help. The mental wellness app market is growing fast (28% annually), showing a clear demand for accessible emotional support.
Target Audience
User Challenges
Self-improvement can present significant barriers for young women due to:
Financial Costs
Therapy is expensive ($150–$200 per session), making professional help out of reach for many.
Low Motivation
It’s hard to stay consistent with self-care or track progress without guidance and structure.
Shame & Stigma
Many feel embarrassed or “not enough,” which makes it even harder to ask for help.
Framing the Design Challenges
To guide the design of a product that supports emotional growth and self-worth, I used "How Might We" questions to explore different directions. Each question was paired with early ideas that helped me move toward clear, user-centered solutions.
How might we...
help users feel safe sharing while maintaining their privacy?
How might we...
help users track emotional growth without pressure?
How might we...
help users stay engaged and come back consistently?
To better understand the emotional and behavioral roots of low self-esteem, I conducted a survey with 24 women in the target demographic. The results revealed three recurring patterns:
In parallel, I consulted with two CBT specialists to translate these findings into meaningful digital experiences. Together, we identified behavior-focused therapy as an effective approach, supported by research showing that interactive and colorful self-assessment worksheets - with small, confidence-building tasks can improve self-esteem in women and enhance overall well-being.
CBT Exercises
Existing Digital Solutions
Design Solutions
Personalized Mentor Matching
After identifying the three core patterns, I translated each into a distinct digital mentor with a unique visual style, tone of voice, and motivational approach.
The mentor not only affects the content she receives, but also shapes the look & feel of her journey, from colors and illustrations to the type of language and exercises shown in her feed.
Turning Onboarding Into an Experience
At first, the onboarding felt flat and disconnected - like filling out a worksheet.
It collected the right data, but didn’t feel like the start of something personal or emotionally engaging.
I reworked it into a playful, visual journey: starting with fun, light moments (“Sweet or salty?”) that gently lead into deeper, more self-reflective questions.
Every interaction brings movement, color, and small surprises - turning a simple quiz into a soft and engaging first step.
Before & After: Designing for Emotion
Final Demo & Reflection
Here’s a quick look at how the app flows - starting with onboarding, through mentor matching, and into the daily moments that make it feel personal and supportive.
What I took from this project…
1
Design is how you make someone feel
Not just where they click. When someone feels safe, seen, or even a little more hopeful, that's UX at its best.
2
Simple is the hardest (and most important) thing
Translating therapy tools into everyday habits meant letting go of complexity. The more I simplified, the more powerful it became.
3
The small stuff isn’t small
A nudge, a sentence, or a single screen, eventually shape someone’s experience far more than big features ever could.