Smart & Flexsible Drone Insurance
ROLEs
Product design,
User research, UX UI design & Graphics
timeline
Dec–Apr 2025
Project Overview
Design Challenge
How can I redesign the mobile experience of an outdated drone insurance app to be intuitive, modern, and ready to scale?
User Context & Opportunity
Drone operators need fast, flexible insurance, but traditional solutions are slow and rigid. This revealed an opportunity to design a mobile-first experience that supports:
Short-term coverage options tailored to real use cases
On-the-go policy management with minimal friction
Differentiation in a growing InsurTech market through intuitive UX
Target Audience
User Challenges in the Existing System
Complex Purchase Process
Users struggled to understand different coverage options.
Lack of Accessibility to Policy Information
Managing existing policies was cumbersome and required unnecessary steps.
Inconsistent User Experience
Discrepancies between the web and mobile experiences.
Unaddressed Empty States
Lack of clear guidance when no active policies existed.
Here’s an Analysis of UX/UI Issues in the Current Design:
Design Goals
User Flow
From First Interaction to Policy Management
Key Design Solutions
Let Users See Pricing Before Signing Up
Before
Users couldn’t see any pricing or coverage options without signing up, which caused frustration and drop-offs.
After
Users can now preview pricing before registration, reducing friction and building trust early in the experience.
Helping Users Choose the Right Plan Faster
Before
The screen required scrolling through all plans, making it hard to compare options or see what made each plan unique.
After
The new layout uses clear cards and visual tags to highlight key differences, making it easier to compare and choose the right plan quickly.
Simplifying Flight Zone Setup
Before
The old layout had minimal guidance, relied only on map interaction, and placed key actions in hard-to-reach areas.
After
The new flow introduces a clear step-by-step UI with a searchable address field and repositioned controls for better accessibility and ease of use.
Policy Customization Redesign
Before
The screen was dense and visually cluttered, making it hard for users to understand their options and make confident choices.
After
The redesigned layout organizes content into clear sections, adds real-time risk indicators, and improves readability.
Streamlining Policy Management
Before
Users could only view one policy at a time, with limited info. Managing multiple policies was confusing and hard to navigate.
After
The new layout introduces tabs, expandable sections, and clear labeling to simplify multi-policy management and improve overall clarity.
Guiding Users with Clear and Friendly Empty States
UI Style Guide Update
To support the app’s new brand direction, I designed a modern, scalable design system that replaced outdated UI patterns and set a strong foundation for future development. It includes updated components, accessible colors, refined typography, and full support across screen sizes and mobile platforms.
Final Design & Insights
Results & Insights
Early user testing showed a 20% faster purchase process compared to the existing system.
User satisfaction score of 8.7/10 in usability tests.
The new policy management screen reduced the number of actions needed to find information from 3+ to 2.
The framework allows easy expansion for additional insurance products in the future.
What I Learned…
1
Designing for insurance taught me how to simplify without dumbing things down - users still need full clarity, just with less friction.
2
Visual structure matters: showing complex info like coverage terms in a clean, digestible way can turn hesitation into action.
3
Thoughtful empty states aren't just nice to have. They guide users, build trust, and shape how the product feels in quiet moments.